This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch-based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing highlighting touch for haptic information, touch for haptic pleasure, and touch for nonhaptic functional reasons. We then elaborate on research considering work compensating for actual touch through various mechanisms including device-mediated touch and imagery processing. Next, we examine interpersonal touch followed by a discussion on touch in sensory words and textual paralanguage. The authors note various avenues for future research in haptics with the aim to encourage research in consumer psychology and marketing.

中文翻译：

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消费者心理学中的触觉研究综述

本文详细介绍了消费者研究中触觉的理论基础。我们使用从基于触摸的近端交互到通过设备、图像或语言使用日益远端的交互的连续体来构建评论。我们首先关注营销中的产品/物体触摸，强调触觉信息的触摸、触觉愉悦的触摸以及非触觉功能原因的触摸。然后，我们详细阐述了研究，考虑通过各种机制（包括设备介导的触摸和图像处理）补偿实际触摸的工作。接下来，我们研究人际接触，然后讨论感官词和文本副语言中的接触。作者指出了未来触觉研究的各种途径，旨在鼓励消费者心理学和营销方面的研究。