Sustainability is an issue that echoes in our daily lives, leading to a new post‐COVID‐19 crisis trend: sustainable business. Sustainability encompasses environmental, social, and economic aspects are reflected in corporate organizational practices and sustainable business models. Despite this, integrating sustainability into business practices presents a challenge. As indicated by the literature review, 90% of the existing sustainable business models are partially capable of covering the three dimensions of sustainability. This study proposes a pattern‐based tool to support companies in the implementation of sustainability‐oriented business strategies emerging from a grounded theory research in agribusiness. The proposed pattern‐based tool maps the current sustainable business models, the material topics, and Global Reporting Initiatives that a company can adopt to implement sustainability strategies. Sustainable business models came from literature review, material topics and GRIs were identified analyzing 107 European agribusiness companies. The proposed pattern‐based tool, can be explored through three patterns designed to implement economic, social, and environmental sustainability strategies. It was applied in a case study to better demonstrate how to use the proposed tool in the practice. Discussions and implications for academia and agribusinesses are provided.

中文翻译：

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支持公司实施可持续发展商业战略的基于模式的工具：农业综合企业的扎根理论研究

可持续发展是一个在我们日常生活中回响的问题，导致了新冠肺炎 (COVID-19) 危机后的新趋势：可持续商业。可持续性涵盖环境、社会和经济方面，反映在企业组织实践和可持续商业模式中。尽管如此，将可持续性融入商业实践仍然是一个挑战。文献综述表明，现有的可持续商业模式中有90%能够部分覆盖可持续发展的三个维度。本研究提出了一种基于模式的工具，以支持公司实施基于农业企业扎根理论研究的可持续发展业务战略。所提出的基于模式的工具映射了当前的可持续商业模式、实质性主题以及公司可以用来实施可持续发展战略的全球报告计划。可持续商业模式来自文献综述、实质性主题，并通过对 107 家欧洲农业综合企业的分析确定了 GRI。所提出的基于模式的工具可以通过旨在实施经济、社会和环境可持续性战略的三种模式来探索。它被应用于案例研究中，以更好地演示如何在实践中使用所提出的工具。提供了对学术界和农业企业的讨论和影响。