While most of the studies on assistance in talk-in-interaction from the conversation analytic perspective presuppose that the actor who receives assistance already has or is expected to have problems, issues, needs, or demands, assistance can be offered without the expression or existence of plausible expectations of problems, issues, needs, or demands. Using the methodology of conversation analysis, this study explores how service providers frame their offer-related actions as assistance without the customer’s expression of concrete needs or demands or their expected emergence by analyzing the sequences in which salespersons offered customers to try the jewelry. The results of the analysis show that salespersons were motivated to execute pull-based offer-related actions in which assistance is provided in response to the expression or anticipation of customer needs, as they could lead to successful sales outcomes. Salespersons employed various techniques to frame their offer-related actions as assistance.

中文翻译：

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将与优惠相关的行动作为对日本珠宝店的援助

虽然大多数从对话分析角度对互动中的交谈援助进行的研究都假设接受援助的行动者已经有或预期有问题、问题、需要或要求，但在没有表达或存在的情况下也可以提供援助对问题、问题、需要或要求的合理预期。本研究采用对话分析的方法，通过分析销售人员向顾客提供试戴珠宝的顺序，探讨服务提供商如何将其与报价相关的行动视为帮助，而无需顾客表达具体的需求或要求或预期的出现。分析结果表明，销售人员有动力执行基于拉动的报价相关行动，即根据客户需求的表达或预期提供帮助，因为这可能会带来成功的销售结果。销售人员采用各种技术将他们与报价相关的行动视为帮助。