Health information engagement can help individuals to find and use reliable sources of health information to make informed decisions about their health. This helps to improve their health outcomes and prevent unnecessary healthcare costs. Drawing upon the cognitive behavioural theory, this pilot study postulated a model to understand that the consequences of information orientation in terms of information engagement (behaviour), information literacy (cognition) and information avoidance (behaviour) in post-COVID era under health context. Furthermore, the moderation effects of health information literacy (HIL) are also calculated in managing health information avoidance beahvior. This pilot study is conducted in the context of social media exposure to health information by diabetic patients in Pakistani community. The proposed model was tested using Partial Lease Square Structural Equational Modelling (PLS-SEM). The data were collected from 166 diabetic patients (active social media users) through a survey. The study findings suggest that health information orientation on social media leads to HIL and engagement. Whereas, it has significant negative impact towards health information avoidance behaviour. Furthermore, HIL significantly increases health information engagement of diabetic patients. Also, HIL moderates the relationship between health information orientation and information engagement positively, whereas between health information orientation and health information avoidance negatively.

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评估健康信息导向和健康信息素养对患者参与健康信息的影响

健康信息参与可以帮助个人找到并使用可靠的健康信息来源，从而就其健康做出明智的决定。这有助于改善他们的健康状况并避免不必要的医疗费用。本试点研究借鉴认知行为理论，提出了一个模型来理解后新冠时代健康背景下信息导向对信息参与（行为）、信息素养（认知）和信息回避（行为）的影响。此外，还计算了健康信息素养（HIL）在管理健康信息回避行为中的调节作用。这项试点研究是在巴基斯坦社区糖尿病患者通过社交媒体接触健康信息的背景下进行的。使用部分租赁平方结构方程模型（PLS-SEM）对所提出的模型进行了测试。该数据是通过一项调查从 166 名糖尿病患者（活跃的社交媒体用户）中收集的。研究结果表明，社交媒体上的健康信息导向会带来 HIL 和参与度。然而，它对健康信息回避行为有显着的负面影响。此外，HIL 显着提高了糖尿病患者的健康信息参与度。此外，HIL 正向调节健康信息导向和信息参与之间的关系，而负向调节健康信息导向和健康信息回避之间的关系。