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Travel Dining Experiencescape: A Comparative Evaluation of Dining Experiences in Restaurants and P2P Dining
Journal of Travel Research ( IF 8.933 ) Pub Date : 2024-02-05 , DOI: 10.1177/00472875241228500
Oswald Mhlanga 1
Affiliation  

The emergence of P2P dining services has fundamentally altered consumer experiences in tourism gastronomy. Despite an increase in experience-related research in the sharing economy, existing literature focuses almost exclusively on P2P accommodation, with an obvious neglect of P2P dining. The purpose of this study was to examine the nature of experiential consumption underlying restaurants and P2P dining services. A survey of 640 international travelers who dined in restaurants or P2P dining facilities in South Africa, reveals that P2P dining outperformed restaurants in several domains in the provision of most experience dimensions. The study demonstrates that the dimensions of ethical consumerism and hospitableness represent valuable additions to Pine and Gilmore’s original experience economy construct. The study points out the necessity to create an expansive experiential proposition that goes beyond Pine and Gilmore’s original experience economy construct (e.g., storytelling) to evoke positive emotions and subsequent behavioral intentions for travelers.

中文翻译:

旅游餐饮体验景观:餐厅与P2P餐饮就餐体验对比评价

P2P餐饮服务的出现从根本上改变了旅游美食的消费者体验。尽管共享经济中与体验相关的研究有所增加,但现有文献几乎只关注P2P住宿,而明显忽视了P2P餐饮。本研究的目的是探讨餐厅和 P2P 餐饮服务的体验式消费的本质。一项针对在南非餐厅或 P2P 餐饮设施用餐的 640 名国际旅行者的调查显示,P2P 餐饮在提供大多数体验维度的多个领域都优于餐厅。该研究表明,道德消费主义和热情好客的维度代表了派恩和吉尔摩最初的体验经济结构的宝贵补充。该研究指出,有必要创造一个超越派恩和吉尔摩最初的体验经济结构(例如讲故事)的广泛体验主张,以唤起旅行者的积极情绪和随后的行为意图。
更新日期:2024-02-05
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