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The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction
Journal of Vacation Marketing ( IF 4.000 ) Pub Date : 2024-02-12 , DOI: 10.1177/13567667241229447
Hien Thu Bui 1 , Peter Robinson 2
Affiliation  

All-inclusive holidays have regained popularity among budget-conscious holidaymakers amidst inflation and living cost crisis. Following the pandemic, tourists are now staying at the hotel more and venture out less, which further makes all-inclusive holidays more popular than ever. With the increasing popularity of all-inclusive holidays, knowledge expansion of this tourism segment is necessary. This study extends the under-developed all-inclusive holiday literature by exploring service quality attributes of all-inclusive holidays and evaluating their asymmetric effect on tourist satisfaction. Suggestions on prioritizing service quality attributes for improvement are expected to support industry practitioners in managing service quality and satisfaction strategically.

中文翻译:

全包式度假服务质量属性对游客满意度的非对称效应

在通货膨胀和生活成本危机中,全包式假期在注重预算的度假者中重新流行起来。疫情过后,游客现在更多地住在酒店,更少外出,这进一步使得全包式假期比以往任何时候都更受欢迎。随着全包式假期的日益普及,有必要扩展该旅游领域的知识。本研究通过探索全包式假期的服务质量属性并评估其对游客满意度的不对称影响,扩展了尚未开发的全包式假期文献。关于优先改进服务质量属性的建议预计将支持行业从业者战略性地管理服务质量和满意度。
更新日期:2024-02-12
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