Taking its cue from Michel Foucault’s analyses of the pastoral ‘conduct of conduct’, this paper considers social media as a specific dispositif that derives its mode of operation from the religious techniques of individualization. It argues that today’s preoccupation with digital performances, far from exorcizing the pastoral logic, in fact manifests its secular intensification. By examining social media practices through the lens of the sacramental paradigm of confession, the article shows how the digitalization of the pastoral directive culminates in the production of spectral subjects. These spectral subjects, it contends, function as the conduits of the dominant power, guaranteeing the persistence of capitalism by embodying the imperative to complete economization.

中文翻译：

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牧师数字化：社交媒体和（去）主体化

受米歇尔·福柯对田园“行为的行为”的分析的启发，本文将社交媒体视为一种特定的配置，其运作模式源自个体化的宗教技术。它认为，当今对数字表演的关注远非驱除田园逻辑，事实上体现了其世俗的强化。通过从忏悔圣礼范式的角度审视社交媒体实践，本文展示了教牧指令的数字化如何最终导致幽灵主题的产生。它认为，这些幽灵主体充当了主导力量的渠道，通过体现彻底经济化的必要性来保证资本主义的持续存在。