This special issue, together with this position paper that accompanies it, aims at providing a comprehensive framework to address this issue, introducing and theorizing the concept of platformization of consumer culture. The overarching scope of this essay is to discuss what is distinctive of the process of platformization in relation to consumer culture (and research); what are its most important aspects, its critical controversies, its innovative dimensions and main risks. Accompanying this positional essay are the seven exceptional contributions that compose the special issue, which we believe will come to represent a pivotal reference in the quest to address this phenomenon. These showcase the manifold empirical, semantic and methodological dimensions of this emergent phenomenon, concurring to define the key dimensions that identify, describe, and explore the ways in which consumer culture has been “platformized,” from the perspective of consumer culture theory. Specifically, we identify four key “tensions” characterizing the platformization of consumer culture: datafication vs liquification; standardization vs ephemerality; interaction vs mediation; immateriality vs materiality.

中文翻译：

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消费文化平台化：理论框架

本期特刊及其随附的立场文件旨在提供一个全面的框架来解决这一问题，介绍消费文化平台化的概念并对其进行理论化。本文的总体范围是讨论与消费者文化（和研究）相关的平台化过程的独特之处；它最重要的方面、关键争议、创新维度和主要风险是什么。伴随这篇立场文章的是组成特刊的七项杰出贡献，我们相信这些贡献将成为解决这一现象的关键参考。这些展示了这一新兴现象的多重经验、语义和方法论维度，同时从消费者文化理论的角度定义了识别、描述和探索消费文化“平台化”方式的关键维度。具体来说，我们确定了消费文化平台化的四个关键“张力”：数据化与流动化；标准化与短暂性；互动与调解；非物质性与物质性。