This essay advances the concept of ritualized nationalism in order to understand the rise of right wing populism in India. It analyzes Narendra Modi’s strategy of assigning tasks and seeking sacrifices from citizens in the name of nation building to understand how it has helped make nationalism a pervasive phenomenon that is unprecedented in India’s history. The essay utilizes the theory of rituals to claim that the prescribed formats of Modi’s tasks and assignments allow those actions to be distinct and mark the doer as “nationalists” in the digital domain as opposed to those not participating. This has further helped foster and inculcate a nationalistic subject who emerges from the ritual of completing the assigned tasks and publicizing its evidence on social media as an agent who embodies the jingoistic and muscular form of nationalism prevalent in India today. By showing how this process plays out across a series of assigned tasks and sacrifices during Modi’s era, the essay hopes to both add to explanations about the rise of right wing nationalism in India while also showing that each global iteration of populist nationalism has a distinct trajectory and motivation.

中文翻译：

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任务、牺牲和数字化仪式：通过民族主义仪式阐释印度主体

本文提出了仪式化民族主义的概念，以理解印度右翼民粹主义的兴起。它分析了纳伦德拉·莫迪以国家建设的名义分配任务和寻求公民牺牲的战略，以了解它如何帮助民族主义成为印度历史上前所未有的普遍现象。这篇文章利用仪式理论声称，莫迪任务和任务的规定格式使这些行动变得独特，并将行动者标记为数字领域的“民族主义者”，而不是那些不参与的人。这进一步帮助培育和灌输了一个民族主义主体，该主体从完成指定任务的仪式中脱颖而出，并在社交媒体上公开其证据，作为体现当今印度盛行的沙文主义和强硬民族主义形式的代理人。通过展示这一过程如何在莫迪时代的一系列指定任务和牺牲中发挥作用，本文希望既能补充对印度右翼民族主义兴起的解释，同时也表明民粹主义民族主义的每一次全球迭代都有一个独特的轨迹和动机。