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Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model
Journal of Travel & Tourism Marketing ( IF 8.178 ) Pub Date : 2024-02-25 , DOI: 10.1080/10548408.2024.2317738 Xiaoting Chi 1 , Heng Zhou 1 , Gangwei Cai 2, 3 , Heesup Han 4
Journal of Travel & Tourism Marketing ( IF 8.178 ) Pub Date : 2024-02-25 , DOI: 10.1080/10548408.2024.2317738 Xiaoting Chi 1 , Heng Zhou 1 , Gangwei Cai 2, 3 , Heesup Han 4
Affiliation
Festival branding is of great significance to festival tourism marketing and competitive advantage. The research framework deepened the application of the Customer-Based Brand Equity (CBBE) model b...
中文翻译：
节日品牌共创机制探究：基于顾客的品牌资产模型的延伸应用
节庆品牌对于节庆旅游营销和竞争优势具有重要意义。该研究框架深化了基于客户的品牌资产（CBBE）模型的应用...
更新日期：2024-02-27
中文翻译：
节日品牌共创机制探究：基于顾客的品牌资产模型的延伸应用
节庆品牌对于节庆旅游营销和竞争优势具有重要意义。该研究框架深化了基于客户的品牌资产（CBBE）模型的应用...
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