Purpose

To identify the risks associated by consumers with renting clothes.

Design/methodology/approach

A descriptive research with a quantitative approach was carried out. First, the measurement models of the variables involved in the proposed model were validated. After verifying the existence of the variables, the resulting model was finally estimated through structural equation modelling.

Findings

The results obtained establish the six dimensions that make up the problems associated by consumers with the clothing rental business model. These problems encompass various types of risks: financial, physical, performance, psychosocial, inconsistency with values and lifestyle, as well as lack of trust in the service provider. The results obtained show that only inconsistency, financial risk and physical risk have a significant effect on attitude. These performance risks, together with the consumer's attitude towards renting, have a negative effect on the intention to rent.

Originality/value

Factors that have a negative effect on attitude have been studied less than the facilitators of attitude. This is the first study in Spain.

Practical implications

The results will help managers to understand the adoption behaviours of these models.

Social implications

This study helps understand the social innovation needed to change consumers' relationship to clothing.

中文翻译：

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消费者与服装租赁相关的风险：采用的障碍

目的

识别消费者与租赁服装相关的风险。

设计/方法论/途径

进行了定量方法的描述性研究。首先，对所提出模型中涉及的变量的测量模型进行了验证。在验证变量的存在性后，最终通过结构方程建模来估计所得模型。

发现

获得的结果建立了六个维度，弥补了消费者与服装租赁业务模式相关的问题。这些问题涵盖各种类型的风险：财务、身体、绩效、心理、价值观和生活方式不一致以及对服务提供商缺乏信任。获得的结果表明，只有不一致、财务风险和身体风险对态度有显着影响。这些绩效风险，加上消费者对租赁的态度，对租赁意愿产生负面影响。

原创性/价值

对态度产生负面影响的因素的研究少于对态度促进因素的研究。这是西班牙的第一项研究。

实际影响

结果将帮助管理者了解这些模型的采用行为。

社会影响

这项研究有助于了解改变消费者与服装关系所需的社会创新。