Against the backdrop of the COVID‐19 pandemic, workplace wellbeing is a key priority for employers. Severe market and health conditions continue to bring inevitable problems that could be reduced with the application of psychological interventions to prevent mental and physical health issues, making this study a highly pertinent and valuable contribution to the field. This paper reports the effects of a rational emotive behaviour therapy (REBT) programme on the irrational beliefs and emotional reactivity of 56 office‐based sales professionals located in the northwest region of the UK. A pre‐test, post‐test experimental design was utilised, and a mixed model ANOVA (repeated measures) was adopted to assess changes in mean differences concerning irrational beliefs and emotional reactivity at pre and post‐test stages for the intervention group, in comparison to a control group. Results indicate that those in the REBT group reported significant reductions in irrational beliefs and emotional reactivity, whilst those in the control group reported no such changes. It is recommended that future research studies consider utilizing a mixed methods design and focus on a strategic collaboration of organisational and individual level interventions for improving the psychological wellbeing and performance of sales personnel.

中文翻译：

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如果没有达到销售目标，那就是“世界末日”：检查理性情绪行为疗法对英国销售专业人员的非理性信念和情绪反应的影响

在 COVID-19 大流行的背景下，工作场所福祉是雇主的首要任务。严峻的市场和健康状况继续带来不可避免的问题，通过应用心理干预措施来预防心理和身体健康问题，可以减少这些问题，使这项研究对该领域具有高度相关性和有价值的贡献。本文报告了理性情绪行为疗法 (REBT) 计划对英国西北部地区 56 名办公室销售专业人员的非理性信念和情绪反应的影响。采用测试前、测试后的实验设计，并采用混合模型方差分析（重复测量）来评估干预组测试前和测试后阶段非理性信念和情绪反应的均值差异变化，并进行比较到对照组。结果表明，REBT 组的非理性信念和情绪反应显着减少，而对照组则没有这种变化。建议未来的研究考虑采用混合方法设计，并重点关注组织和个人层面干预措施的战略协作，以改善销售人员的心理健康和绩效。