The exponential growth of data-driven decision-making in modern business stimulates the gravity of market intelligence (MI) in both industry and academia. Consequently, the field of MI has been significantly influenced by a substantial body of literature over the past few decades. The study makes a scholarly contribution by carefully analyzing the previous literature and plotting relevant research constituents. Employing a bibliometric lens to 293 articles, we found a notable increase in the number of publications over last few decades. The United Kingdom, followed by the United States, received the most attention as a region in the MI literature; however, the most prolific institution is located in Sweden. Besides, a detailed keyword analysis takes the study to the next level, identifying six key research themes, including ‘strategic decision intelligence,’ ‘marketing and sales,’ ‘entrepreneurial dynamics and emerging markets,’ ‘strategic navigations in dynamic environments,’ ‘holistic product development, research and innovation,’ and ‘information systems and knowledge management,’ and 13 future research questions. The study lends a hand to researchers providing a statistical and visual summary of MI’s scholarly status, future research direction, and marketing analytics practitioners by offering insights on implementing MI in a holistic and efficient marketing decision-support system.

现代商业中数据驱动决策的指数级增长激发了市场情报（MI）在工业界和学术界的重要性。因此，在过去的几十年里，MI 领域受到了大量文献的显着影响。该研究通过仔细分析先前的文献并绘制相关的研究内容，做出了学术贡献。通过对 293 篇文章进行文献计量分析，我们发现过去几十年来出版物数量显着增加。英国，其次是美国，是 MI 文献中最受关注的地区；然而，最多产的机构位于瑞典。此外，详细的关键词分析将研究提升到了一个新的水平，确定了六个关键研究主题，包括“战略决策情报”、“营销和销售”、“创业动态和新兴市场”、“动态环境中的战略导航”、“整体产品开发、研究和创新”、“信息系统和知识管理”以及 13 个未来研究问题。该研究通过提供有关在全面且高效的营销决策支持系统中实施 MI 的见解，为研究人员提供 MI 学术地位、未来研究方向和营销分析从业者的统计和视觉总结。