The fashion industry is ranked as the second largest cause of environmental pollution. In this context, circular business models emerge as key tools to address the negative impacts of the textile industry. The aim of this work is to identify alternatives to the currently dominant model followed by fast fashion, through the proposal of a circular business model based on leasing. The methodology of the work, based on the take-make-waste model, is based on a multicriteria analysis with the local–global approach using academic experts and fashion and retail experts. The results show that the criteria of the access-based model and best care are the most relevant. The highest sustainability value is assigned to leasing, which guarantees ethical conditions for workers, followed by the use of raw materials (recycled or bio-based materials) and the reduction of overproduction. The implications of this work determine that leasing can support circular fashion and that the social component of sustainability should be given more attention in production models. Strategic partnerships and sharing platforms are tools that can support a real transition of the fashion industry towards sustainability.

中文翻译：

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时尚行业的商业战略和创新模式：服装租赁作为可持续发展的驱动力

时装业被列为环境污染的第二大原因。在这种背景下，循环商业模式成为解决纺织行业负面影响的关键工具。这项工作的目的是通过提出基于租赁的循环商业模式，找到当前主导模式快时尚的替代方案。这项工作的方法论基于取-造-废模型，并以学术专家、时尚和零售专家采用本地-全球方法的多标准分析为基础。结果表明，基于访问的模型和最佳护理的标准最为相关。最高的可持续性价值被赋予了租赁，它保证了工人的道德条件，其次是原材料（回收材料或生物基材料）的使用和减少生产过剩。这项工作的意义决定了租赁可以支持循环时尚，并且可持续性的社会组成部分应该在生产模式中得到更多关注。战略合作伙伴关系和共享平台是支持时尚行业真正向可持续发展转型的工具。