This study examines how halal consciousness acts as a precursor to the influence of presumed media influence model to explain Muslims’ views (i.e., attitudes and behavioral intentions) toward cultured meat. A survey of 658 Muslim Singaporeans found that halal consciousness positively correlated with Muslims’ attention to media messages on the benefits of cultured meat, which subsequently shaped their presumed attention to these messages by family members, friends, and social media influencers. Presumed attention from family members and social media influencers was positively associated with Muslims’ attitudes toward cultured meat and subsequently their consumption intentions. Theoretical and practical implications were discussed.

中文翻译：

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审视新加坡穆斯林对养殖肉类的看法：假定的媒体影响力和清真意识的影响

这项研究探讨了清真意识如何作为假定的媒体影响力模型的影响力的先驱，以解释穆斯林对培养肉的看法（即态度和行为意图）。一项针对 658 名穆斯林新加坡人的调查发现，清真意识与穆斯林对养殖肉益处的媒体信息的关注呈正相关，这随后影响了他们对家人、朋友和社交媒体影响者对这些信息的关注。据推测，家庭成员和社交媒体影响者的关注与穆斯林对培养肉的态度以及随后的消费意图呈正相关。讨论了理论和实践意义。