This paper investigates the commuter and non-commuter preferences for Plug-in Hybrid Electric Vehicles in two Indian metro cities namely Delhi and Kolkata based on a stated preference (SP) framework. The SP data collected from the car-owning population in each city were analyzed using Mixed Logit (ML) models to obtain the commuter and non-commuter respondents’ perceived benefit associated with PHEV operation-specific attributes in terms of willingness to pay (WTP). Thereafter, a sensitivity analysis was carried out to understand the impact of improvement in related attributes on consumer preferences towards PHEVs. The findings suggest an added focus by car manufacturers on fuel cost savings, battery recharging time, battery range, tailpipe emission, and battery warranty to attract commuters. This study also highlights that high purchase cost and lack of public charging stations are key barriers towards PHEV adoption. Based on study results, policy actions such as higher subsidy, increased public charging stations, and public educational and awareness campaigns by Government could play a major role towards wider diffusion of PHEVs in Indian context.

中文翻译：

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通勤者和非通勤者对插电式混合动力电动汽车的偏好：以印度德里和加尔各答为例

本文基于规定偏好 (SP) 框架，调查了德里和加尔各答这两个印度大都市的通勤者和非通勤者对插电式混合动力电动汽车的偏好。使用混合 Logit (ML) 模型对从每个城市的有车人口收集的 SP 数据进行分析，以获得通勤者和非通勤者受访者在支付意愿 (WTP) 方面与 PHEV 运营特定属性相关的感知收益。此后，进行了敏感性分析，以了解相关属性的改进对消费者对 PHEV 偏好的影响。调查结果表明，汽车制造商更加关注节省燃料成本、电池充电时间、电池续航里程、尾气排放和电池保修，以吸引通勤者。这项研究还强调，高昂的购买成本和缺乏公共充电站是采用插电式混合动力汽车的主要障碍。根据研究结果，政府采取的政策行动，例如提高补贴、增加公共充电站以及公众教育和宣传活动，可以对印度插电式混合动力汽车的更广泛普及发挥重要作用。