Design is an important stage within New Product Development (NPD) for sustainable development, with increased research on the roles of designers and other stakeholders. However, previous studies have been predominately theoretical, which has provided little insight into the current status of industry when aiming to produce sustainable products. This study investigates these themes further from the perspective of practicing designers to determine how their role supports sustainable NPD. This has enabled the development of an illustrative process model, highlighting the thought and decision-making process of practicing designers when implementing key factors of environmental sustainability. Future research directions have also been outlined.

中文翻译：

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新产品开发设计阶段环境可持续性实施洞察：行业视角

设计是新产品开发 (NPD) 可持续发展的一个重要阶段，需要加强对设计师和其他利益相关者的作用的研究。然而，以前的研究主要是理论性的，在生产可持续产品时几乎没有提供对行业现状的深入了解。本研究从实践设计师的角度进一步研究这些主题，以确定他们的角色如何支持可持续的 NPD。这使得开发出一个说明性过程模型成为可能，突出了实践设计师在实施环境可持续性关键因素时的思维和决策过程。还概述了未来的研究方向。