The rise of far-right parties with antifeminist sentiments constitutes a new challenge in the path to gender equality. Here, we aim to identify strategies to promote men’s acceptance of social change towards equality. Thus, we first examined key concerns about gender equality held by far-right supporters through a discourse analysis of 120 men. The findings revealed a focus on male victimhood, the negation and only partial recognition of inequality, and the delegitimization of feminism. Given the centrality of victimhood in the discourse of far-right male supporters and its social relevance, we developed several non-confrontational strategies based on men’s suffering and supposed (im)morality, and then compared the effectiveness of these strategies for getting men to commit more to gender equality. Two experimental studies (n = 417 and 428 men) revealed that recognizing that men are generally moral or that they also suffer because of gender stereotypes led participants to increase their willingness to participate in collective action for women’s rights. In contrast, questioning their morality by denouncing men’s violence against women had no impact on their intentions. We conclude that non-confrontational strategies that address men's concerns about feminist advancement can prevent potential defensive reactions and make them more receptive to social change towards gender equality.

具有反女权情绪的极右政党的崛起，对性别平等的道路构成了新的挑战。在这里，我们的目标是确定促进男性接受社会变革以实现平等的策略。因此，我们首先通过对 120 名男性的话语分析来审视极右翼支持者对性别平等的主要担忧。调查结果揭示了对男性受害者的关注、对不平等的否定和仅部分承认以及女权主义的非法化。鉴于受害者在极右翼男性支持者话语中的核心地位及其社会相关性，我们根据男性的痛苦和假定的（不）道德制定了几种非对抗性策略，然后比较了这些策略对让男性做出承诺的有效性更多的是为了性别平等。两项实验研究（n  = 417 和 428 名男性）表明，认识到男性总体上是有道德的，或者他们也因性别陈规定型观念而受苦，导致参与者更愿意参与争取妇女权利的集体行动。相比之下，通过谴责男性对女性的暴力行为来质疑她们的道德，对她们的意图没有任何影响。我们的结论是，解决男性对女权主义进步的担忧的非对抗性策略可以防止潜在的防御反应，并使他们更容易接受社会变革，实现性别平等。