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The impact of push-pull motives on internal tourists’ visit and revisit intentions to Egyptian domestic destinations: the mediating role of country image
Humanities & Social Sciences Communications ( IF 2.731 ) Pub Date : 2024-03-04 , DOI: 10.1057/s41599-024-02835-7
Doaa Ayoub , Dina Nasser Hassan Sayed Mohamed

Purpose-The purpose of this study is to investigate the impact of the push motivational factors (rest & relaxation, enhancing the ego, and novelty & knowledge-seeking) and pull motivational factors (tourism facilities, environment & safety, and cultural & historical attraction) on internal tourists’ visit and revisit intentions to a domestic destination in Egypt. It also tested the mediation role of the country image in the relationship between the independent variables (push & pull motives) and the dependent variables (visit & revisit intentions). This study provides novelty for the context of travel motivation, especially in a global crisis like Corona and highlight the limited literature regarding the Arab context, especially Egypt. Data were collected using an online survey of internal tourists to test the proposed model empirically using structured questions. Structural equation model (SEM) was developed to test the research hypotheses with a sample of 349. The findings indicate that all the research hypotheses were statistically supported, except for the associations between rest-and-relaxation, tourism facilities and the internal tourists’ visit intention to a destination in Egypt.



中文翻译:

推拉动机对埃及境内游客访问和重游意向的影响:国家形象的中介作用

目的-本研究的目的是调查推式动机因素(休息和放松、增强自我、新奇和求知)和拉式动机因素(旅游设施、环境和安全、文化和历史景点)的影响)关于国内游客对埃及国内目的地的访问和重游意向。它还检验了国家形象在自变量(推拉动机)和因变量(访问和重访意图)之间关系中的中介作用。这项研究为旅行动机的背景提供了新颖性,特别是在像新冠这样的全球危机中,并强调了有关阿拉伯背景(尤其是埃及)的有限文献。通过对内部游客的在线调查收集数据,并使用结构化问题对所提出的模型进行实证测试。建立结构方程模型(SEM)来检验349个样本的研究假设。结果表明,除了休息放松、旅游设施和国内游客访问之间的关联外,所有研究假设均得到统计支持。目的地为 埃及 的意向。

更新日期:2024-03-06
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