In this research, we engaged in a cyber-archaeology of interactive media utilized by Qanon content creators to determine if the concept of diffused intertextual production was present in their work. Most of these content creators were engaged in commercial endeavors with their content. Through our research, we found a communicative strategy similar to diffused intertextual production was utilized by content creators in the Qanon community, but with key differences. We call this emergent strategy centralized intertextual fortification. Our analysis demonstrates that there were different kinds of content creators associated with the Qanon community: intertextual curators, interactive accumulators, and interactive confederates. The first two often “boost” one another and the newer confederates through the content that they produce. In addition, interactivity associated with the various social media and streaming platforms did not allow for followers to take part in the production process as in the case of diffused intertextual production. Instead, the user-to-user interactivity provided by followers of the content creators entailed praise, sharing of virtual objects, and expressions of ideology. Taken together, this centralized use of intertextuality and interactivity allows for these commercially oriented content creators to spread the Qanon intertext, as well as reinforce it through the interactivity of their followers.

中文翻译：

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了解集中式互文强化：以商业为导向的 Qanon 内容创作者案例

在这项研究中，我们对 Qanon 内容创作者所使用的互动媒体进行了网络考古，以确定他们的作品中是否存在扩散互文生产的概念。这些内容创作者中的大多数都用他们的内容从事商业活动。通过我们的研究，我们发现 Qanon 社区的内容创作者采用了类似于分散互文制作的交流策略，但存在关键差异。我们将这种新兴策略称为集中式互文强化。我们的分析表明，Qanon 社区有不同类型的内容创作者：互文策展人、互动累积者和互动同盟者。前两者经常通过他们制作的内容相互“促进”，而新的联盟则相互“促进”。此外，与各种社交媒体和流媒体平台相关的互动不允许追随者像分散的互文制作一样参与制作过程。相反，内容创建者的追随者提供的用户间互动需要赞扬、虚拟对象的共享和意识形态的表达。总而言之，这种对互文性和交互性的集中使用使得这些以商业为导向的内容创作者能够传播 Qanon 互文性，并通过其追随者的互动性来强化它。