This article advances sociological work on globalization processes. It concerns itself with conceptualizations of how the local and global ‘clash’, utilizing Ulrich Beck's work on globalization, cosmopolitanism and power. By employing Brazil's 2014 Fédération Internationale de Football Association (FIFA) men's World Cup as a case, this article seeks to build on Beck's theorizations, into the field of football; using the General Law of the World Cup as a symbolic representation for the global/local, interest‐driven interactions between Brazil and FIFA. In particular, this article is concerned with how FIFA's requirements, standards and norms, as imposed on the host nation, were framed within local media and journalistic discourses. The article extends Beck's insights by problematizing how global demands meet local socio‐spatial, legal and cultural contexts and how these demands, seeking to regulate and secure consumption, are resisted by various domestic and localized actors situated within a power game.

中文翻译：

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全球事件和当地影响之间：全球化、当地媒体框架和 2014 年 FIFA 世界杯

本文推进了全球化进程的社会学工作。它利用乌尔里希·贝克关于全球化、世界主义和权力的著作，关注本地和全球如何“冲突”的概念化。本文以2014年巴西国际足联（FIFA）男子世界杯为例，试图将贝克的理论延伸到足球领域；使用世界杯一般法作为巴西与国际足联之间全球/本地、利益驱动互动的象征。特别是，本文关注的是国际足联强加给东道国的要求、标准和规范是如何在当地媒体和新闻话语中形成的。这篇文章扩展了贝克的见解，探讨了全球需求如何满足当地社会空间、法律和文化背景，以及这些寻求规范和保障消费的需求如何受到处于权力游戏中的各种国内和本地行为者的抵制。