Motivating active participation in e-commerce logistics alliances to enhance delivery efficiency and customer satisfaction has long been a societal interest. Leveraging the quantum game theory, this paper develops a model for incentivizing collaboration within these alliances. This model enables theoretical and numerical analysis of members’ strategies and entanglement levels. The findings show that quantum strategies increase members’ profits, achieving Nash equilibriums and Pareto optimal outcomes, outperforming the classical game theory. In addition, the size of quantum entanglement emerges as a critical determinant influencing members’ active participation in collaborative distribution. Strengthening information sharing and aligning interests can enhance entanglement levels among members, making them more inclined to adopt strategies promoting active involvement in collaborative distribution. Moreover, members can adapt their strategies based on the initial entanglement in collaborative distribution, thereby incentivizing participation and reducing ethical risks. In conclusion, through numerical analysis, we present relevant strategies and recommendations for incentivizing collaborative distribution within e-commerce logistics alliances.

中文翻译：

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基于量子博弈的电商物流联盟合作分销激励机制研究

激励积极参与电商物流联盟以提高配送效率和客户满意度一直是社会关注的问题。利用量子博弈论，本文开发了一个激励这些联盟内部合作的模型。该模型可以对成员的策略和纠缠程度进行理论和数值分析。研究结果表明，量子策略增加了会员的利润，实现了纳什均衡和帕累托最优结果，优于经典博弈论。此外，量子纠缠的大小成为影响成员积极参与协作分发的关键决定因素。加强信息共享和利益协调可以增强成员之间的纠缠程度，使他们更倾向于采取促进积极参与协作分配的策略。此外，成员可以根据协作分发中最初的纠缠调整策略，从而激励参与并降低道德风险。总之，通过数值分析，我们提出了激励电商物流联盟内协同配送的相关策略和建议。