This study aims to present a theoretical model that would explain the factors influencing behavioural intention towards Extended Reality (XR) in gaming applications using Stimulus-Organism-Response (SOR) framework. The survey was conducted by distributing online questionnaire through social media platforms which garnered about 358 respondents as a part of purposive sampling. Structural equation modelling (SEM) was used in analysing the data collected. The results confirm that perceived ease of use, perceived usefulness, perceived enjoyment, perceived risk, performance expectancy, attitude and perceived value are significant variables in investigating the behavioural intention towards XR in gaming applications. Apart from that, this paper has confirmed that technology anxiety has an insignificant effect in moderating the relationship between attitude and behavioural intention towards XR in gaming applications compared to past studies. The finding from this research would help gaming industry, esports community, and government policymakers to learn more about the factors affecting behavioural intention towards XR in gaming applications for the purpose of business, nation building and self-knowledge. This research contributes to the literature especially on factors affecting behavioural intention of people towards XR in gaming applications using the SOR framework.

中文翻译：

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我们能否在游戏应用程序中通过扩展现实吸引玩家？刺激-有机体-反应框架

本研究旨在提出一个理论模型，该模型可以解释使用刺激有机体响应（SOR）框架的游戏应用中影响扩展现实（XR）行为意图的因素。该调查是通过社交媒体平台分发在线问卷进行的，作为有意抽样的一部分，收集了约 358 名受访者。结构方程模型（SEM）用于分析收集的数据。结果证实，感知易用性、感知有用性、感知享受、感知风险、性能预期、态度和感知价值是调查游戏应用中 XR 行为意图的重要变量。除此之外，本文还证实，与过去的研究相比，技术焦虑对于调节游戏应用中 XR 的态度和行为意图之间的关系没有显着影响。这项研究的结果将帮助游戏行业、电子竞技社区和政府政策制定者更多地了解影响游戏应用中 XR 行为意图的因素，以实现商业、国家建设和自我认识。这项研究对文献做出了贡献，特别是关于影响人们在使用 SOR 框架的游戏应用程序中对 XR 的行为意图的因素。