In March 2021, Australia enacted the News Media Bargaining Code (NMBC) legislation, which compels Google and Meta to pay for third-party news content on their platforms. To date, Australian newsrooms have made deals with both platforms totalling approximately AUD$200 million (US$126.4 million). The 1-year review of the Code has prompted questions about not just the legislation but also the lack of public detail about the deals made between news organisations and the platforms. This article seeks to critically analyse the strategic positions both Google and Facebook took in supporting public interest journalism before and after the introduction of the Code. Using a mixed methodological approach, we find that both platforms differed in their strategic engagement with Australian media organisations before and after the introduction of the NMBC and that the Code, as it stands, risks increasing platform influence in the Australian news market.

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不同的剧本却能达到同样的结果？检查 Google 和 Meta 对澳大利亚新闻媒体讨价还价代码的战略反应

2021 年 3 月，澳大利亚颁布了新闻媒体讨价还价法 (NMBC) 立法，迫使 Google 和 Meta 为其平台上的第三方新闻内容付费。迄今为止，澳大利亚新闻编辑室已与这两个平台达成总额约 2 亿澳元（1.264 亿美元）的交易。该准则为期一年的审查不仅引发了对立法的质疑，还引发了对新闻机构与平台之间交易缺乏公开细节的质疑。本文旨在批判性地分析 Google 和 Facebook 在该准则出台前后在支持公共利益新闻业方面所采取的战略立场。使用混合方法，我们发现在引入 NMBC 之前和之后，两个平台与澳大利亚媒体组织的战略合作有所不同，并且该准则目前的情况有可能增加平台在澳大利亚新闻市场的影响力。