Sustainable entrepreneurship refers to the practice of creating and managing a business venture in a manner that is environmentally and socially responsible while still maintaining financial profitability. Social media has become essential for entrepreneurs to build and promote their businesses. It allows them to connect with potential customers, build brand awareness, and reach a wider audience. In recent years, there has been increasing interest in exploring the relationship between sustainable entrepreneurship and social media and how social media can impact sustainable entrepreneurship development. This paper aims to analyze social media's impact on sustainable entrepreneurship development. The study uses data collected from Scopus to identify keywords related to social media, entrepreneurship, and sustainability. Coupling analysis identifies the most frequent keyword groups and clusters and measures their centrality, impact, and color. The results show that social media and entrepreneurship are strongly linked and that social media can positively impact sustainable entrepreneurship development. The study also highlights the importance of ecosystem thinking in promoting sustainable entrepreneurship and the potential of machine learning and sentiment analysis in studying the impact of social media on entrepreneurship. The findings of this study can be useful for policymakers, entrepreneurs, and researchers interested in promoting sustainable entrepreneurship through social media.

中文翻译：

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数字经济中的金融科技进步：利用社交媒体和个人计算实现可持续创业

可持续创业是指以对环境和社会负责的方式创建和管理企业，同时仍保持财务盈利能力的做法。社交媒体已成为企业家建立和推广业务的关键。它使他们能够与潜在客户建立联系，建立品牌知名度并覆盖更广泛的受众。近年来，人们越来越有兴趣探索可持续创业与社交媒体之间的关系以及社交媒体如何影响可持续创业发展。本文旨在分析社交媒体对可持续创业发展的影响。该研究使用 Scopus 收集的数据来识别与社交媒体、创业和可持续发展相关的关键词。耦合分析可识别最常见的关键词组和聚类，并衡量它们的中心性、影响力和颜色。结果表明，社交媒体和创业密切相关，社交媒体可以对可持续创业发展产生积极影响。该研究还强调了生态系统思维在促进可持续创业方面的重要性，以及机器学习和情感分析在研究社交媒体对创业影响方面的潜力。这项研究的结果对于有兴趣通过社交媒体促进可持续创业的政策制定者、企业家和研究人员来说可能很有用。