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Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
International Journal of Tourism Cities Pub Date : 2024-03-14 , DOI: 10.1108/ijtc-01-2024-0001
Lázaro Florido-Benítez

Purpose

The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.

Design/methodology/approach

In this paper, the current and probable developments in the metaverse, and its use in tourism cities and companies have been investigated. Moreover, this study develops, collects and examines the main metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the metaverse analysis.

Findings

Findings suggest that the fusion of the metaverse and tourism cities must create residents’ services and experiences in the new MetaTourPolis to help interact and connect citizens with the city’s institutions and companies, as well as make tourism cities more attractive, innovative, environmentally friendly and healthier places to live. Metaverse will bring new changes for residents and tourists, in fact, this virtual platform is already changing and improving the residents’ quality of life and people with disabilities in tourism cities. For instance, the metaverse platform has been implemented in Seoul, Santa Monica and Dubai MetaTourPolis to interact with their residents, including people with disabilities, to resolve bureaucratic and administrative problems, avoiding this group and the rest of the residents travelling by bus or car to the city’s institutions. In addition, several metaverse applications based on softbot tutors or metaverse virtual social centres have been developed to improve blind and impaired people, and elderly people’ quality of life, respectively.

Originality/value

A new concept called “MetaTourPolis” has been included to stage the relationship between tourism cities and the metaverse platform, where the fusion of metaverse and the new tourism polis of the 21st century will be at the service of citizens, tourists and companies, to create more sustainable, efficient, quantitative and environmental tourism cities.



中文翻译:

元宇宙不能成为旅游城市增加销售的额外营销沉浸式工具

目的

本文的目的是在社会背景下分析元宇宙平台,以更好地了解该工具在旅游城市的未来,以及它如何帮助改善数字和物理场景中居民的福祉。

设计/方法论/途径

本文对虚拟宇宙当前和可能的发展及其在旅游城市和公司中的使用进行了调查。此外,本研究还开发、收集和检查了专家作者和组织的主要元界定义,作为确保元界分析的透明度和可信度的方法。

发现

研究结果表明,虚拟宇宙和旅游城市的融合必须在新的MetaTourPolis中创造居民的服务和体验,以帮助公民与城市的机构和公司互动和联系,并使旅游城市更具吸引力、创新性、环保性和健康性居住的地方。元宇宙将为居民和游客带来新的变化,事实上,这个虚拟平台已经在改变和提高旅游城市居民和残疾人的生活质量。例如,元界平台已在首尔、圣莫尼卡和迪拜 MetaTourPolis 实施,与包括残疾人在内的居民互动,解决官僚和行政问题,避免该群体和其他居民乘坐公共汽车或汽车前往城市的机构。此外,还开发了几种基于软机器人导师或元界虚拟社交中心的元界应用程序,以分别改善盲人和残疾人以及老年人的生活质量。

原创性/价值

一个名为“MetaTourPolis”的新概念被纳入旅游城市与虚拟世界平台之间的关系,其中虚拟世界与21世纪新的旅游都市的融合将为公民、游客和企业服务,创造更加可持续、高效、数量和环境的旅游城市。

更新日期:2024-03-12
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