Purpose

This study aims to investigate the engagement gap between Metaverse and in-person travel, the influence of Metaverse tourism on tourists and the industry and the challenges and responses associated with Metaverse technology. The study presents practical cases and highlights the implications of this research for practice, society and future research.

Design/methodology/approach

This study uses a literature review to explore concerns about Metaverse technology in tourism. It analyzes the difference between in-person travel and Metaverse tourism, the impact on tourists and the industry and challenges and responses to Metaverse. The review shows a rising trend in Metaverse tourism research.

Findings

These findings suggest differences between Metaverse tourism and in-person travel. By providing personalized travel options, social interaction, immersive experiences and soliciting visitor feedback, it is possible to enhance the tourist experience. Additionally, the study highlights the opportunities and challenges that Metaverse tourism presents to the tourism industry. The study provides practical cases in the tourism industry and implications for practice, society and future research.

Practical implications

The study’s implications for Metaverse tourism are practical, societal and future research-related. Metaverse technology can enhance the tourist experience through personalized options, social interaction, immersive experiences and feedback. This inclusivity can promote social equity and cultural exchange. Further research is needed to explore the social effects of Metaverse tourism and its long-term impacts on local communities, economies and the environment.

Originality/value

This study contributes by exploring the impact of Metaverse tourism, supporting academic research and practice. It fills a knowledge gap by analyzing the application of Metaverse technology in tourism, providing insights for researchers and practitioners. It offers practical guidance by identifying opportunities and challenges in Metaverse tourism, fostering industry innovation. Additionally, it informs policymakers about the impact of Metaverse tourism on development.

中文翻译：

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超越边界：探索旅游中的虚拟宇宙

目的

本研究旨在调查元界与面对面旅游之间的参与度差距、元界旅游对游客和行业的影响以及与元界技术相关的挑战和应对。该研究提出了实际案例，并强调了这项研究对实践、社会和未来研究的影响。

设计/方法论/途径

本研究通过文献综述来探讨旅游业中元宇宙技术的担忧。分析了亲身旅游与元界旅游的区别、对游客和行业的影响以及元界面临的挑战和应对措施。该评论显示了元界旅游研究的上升趋势。

发现

这些发现表明虚拟宇宙旅游和亲自旅行之间存在差异。通过提供个性化的旅行选择、社交互动、沉浸式体验和征求游客反馈，可以增强游客体验。此外，该研究还强调了元界旅游给旅游业带来的机遇和挑战。该研究提供了旅游业的实际案例以及对实践、社会和未来研究的启示。

实际影响

该研究对虚拟宇宙旅游的影响具有实用性、社会性和未来研究相关性。元界技术可以通过个性化选择、社交互动、沉浸式体验和反馈来增强游客体验。这种包容性可以促进社会公平和文化交流。需要进一步研究来探索元界旅游的社会影响及其对当地社区、经济和环境的长期影响。

原创性/价值

这项研究通过探索元界旅游的影响、支持学术研究和实践做出贡献。它通过分析元界技术在旅游中的应用来填补知识空白，为研究人员和从业者提供见解。它通过识别元宇宙旅游业的机遇和挑战，促进行业创新，提供实用指导。此外，它还让政策制定者了解元宇宙旅游业对发展的影响。