Purpose

This paper studies the optimal decision-making and coordination problem of a dual-channel fresh agricultural product (FAP) supply chain. The purpose is to analyze the impact of information sharing on optimal decisions and propose a coordination mechanism to encourage supply chain members to share information.

Design/methodology/approach

The two-echelon dual-channel FAP supply chain includes a manufacturer and a retailer. By using the Stackelberg game theory and the backward induction method, the optimal decisions are obtained under information symmetry and asymmetry and the coordination contract is designed.

Findings

The results show that supply chain members should comprehensively evaluate the specific situation of product attributes, coefficient of freshness-keeping cost and network operating costs to make decisions. Asymmetric information can exacerbate the deviation of optimal decisions among supply chain members and information sharing is always beneficial to manufacturers but not to retailers. The improved revenue-sharing and cost-sharing contract is an effective coordination mechanism.

Practical implications

The conclusions can provide theoretical guidance for supply chain managers to deal with information asymmetry and improve the competitiveness of the supply chain.

Originality/value

This paper combines the three characteristics that are most closely related to the reality of supply chains, including horizontal and vertical competition of different channels, the perishable characteristics of FAPs and the uncertainty generated by asymmetric demand information.

中文翻译：

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基于信息共享的双渠道生鲜农产品供应链决策

目的

本文研究双渠道生鲜农产品（FAP）供应链的最优决策与协调问题。目的是分析信息共享对最优决策的影响，并提出鼓励供应链成员共享信息的协调机制。

设计/方法论/途径

两级双渠道FAP供应链包括制造商和零售商。利用Stackelberg博弈论和逆向归纳法，获得信息对称和不对称下的最优决策，并设计协调契约。

发现

结果表明，供应链成员应综合评估产品属性、保鲜成本系数和网络运营成本的具体情况来做出决策。信息不对称会加剧供应链成员之间最优决策的偏差，信息共享总是对制造商有利，但对零售商不利。改进后的收入分享和成本分摊契约是一种有效的协调机制。

实际影响

研究结论可为供应链管理者应对信息不对称、提高供应链竞争力提供理论指导。

原创性/价值

本文结合了与供应链现实最密切相关的三个特征，包括不同渠道的横向和纵向竞争、FAP的易腐烂特性以及需求信息不对称产生的不确定性。