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Knocking on knowledge’s door: mapping university to business marketing literature
Journal of Marketing for Higher Education ( IF 3.906 ) Pub Date : 2024-03-05 , DOI: 10.1080/08841241.2024.2323429
Rosa Vidal Tusal 1 , Ercilia García Álvarez 2 , José Simó Guzmán 1
Affiliation  

The landscape of higher education has been evolving, necessitating universities to forge symbiotic relationships with the industry to ensure mutual growth and development. In this line, marketing b...

中文翻译:

敲开知识之门:将大学映射到商业营销文献

高等教育的格局一直在发展,大学需要与行业建立共生关系,以确保共同成长和发展。在这一行中,营销...
更新日期:2024-03-05
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