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Evaluating customer orientation in e-commerce: an organization focused technology assessment*
Technology Analysis & Strategic Management ( IF 3.745 ) Pub Date : 2024-03-13 , DOI: 10.1080/09537325.2024.2322032
Soheil Zarrin, Tugrul Daim, Tom Gillpatrick, Gulin Bolatan, Mahak Sharma

This research focuses on designing a new maturity model to evaluate and plan an organization's customer-centricity. The Hierarchical Decision Model (HDM) is used as the primary methodology to quant...

中文翻译:

评估电子商务中的客户导向:以组织为中心的技术评估*

这项研究的重点是设计一个新的成熟度模型来评估和规划组织的以客户为中心的程度。分层决策模型 (HDM) 被用作量化的主要方法...
更新日期:2024-03-13
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