The purpose of this study is to investigate the relationship between attitude and purchase intention in the context of Indian organic food products. Specifically, the study aims to examine the mediating role of perceived value, perceived quality, and perceived price in this relationship. The study found a significant relationship between attitude and purchase intention in the context of Indian organic food products. Perceived price and quality were identified as important mediators in this relationship.

中文翻译：

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有机之旅：在印度，以感知价值、质量和价格为中介，探讨态度对购买意向的影响

本研究的目的是调查印度有机食品的态度与购买意愿之间的关系。具体来说，该研究旨在检验感知价值、感知质量和感知价格在这种关系中的中介作用。研究发现，在印度有机食品的背景下，态度和购买意愿之间存在显着关系。感知价格和质量被认为是这种关系中的重要中介因素。