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Disease Awareness and Prescription Drug Communications on Television: Evidence for Conflation and Misleading Product Impressions
Health Communication ( IF 3.501 ) Pub Date : 2024-03-13 , DOI: 10.1080/10410236.2024.2323839 Kevin R. Betts 1 , Kathryn J. Aikin 1 , Stephanie Miles 2 , Miriam H. Eisenberg Colman 2
Health Communication ( IF 3.501 ) Pub Date : 2024-03-13 , DOI: 10.1080/10410236.2024.2323839 Kevin R. Betts 1 , Kathryn J. Aikin 1 , Stephanie Miles 2 , Miriam H. Eisenberg Colman 2
Affiliation
We conducted two experiments that tested for conflation of fictitious disease awareness and prescription drug promotional communications in a television advertising context and whether similarity, ...
中文翻译：
电视上的疾病意识和处方药传播：混淆和误导性产品印象的证据
我们进行了两项实验，测试电视广告背景下虚构疾病意识和处方药促销传播的融合，以及相似性是否......
更新日期：2024-03-14
中文翻译：
电视上的疾病意识和处方药传播：混淆和误导性产品印象的证据
我们进行了两项实验，测试电视广告背景下虚构疾病意识和处方药促销传播的融合，以及相似性是否......
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