This paper aims to assess how young consumers’ sense of responsibility for sustainable consumption affects the likelihood of purchasing local brands. We consider the mediating factors of local bran...

中文翻译：

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年轻消费者的可持续消费责任与本土品牌偏好

本文旨在评估年轻消费者对可持续消费的责任感如何影响购买本土品牌的可能性。我们考虑当地品牌的中介因素...