By integrating the management literature within the marketing field, this study draws on ambidexterity theory and marketing co-creation and service dominant (S-D) logic, to develop a research framework that establishes the effects of organizational ambidexterity and organizational co-creation on organizational performance. It further compares the effect of organizational ambidexterity on organizational co-creation in small and medium size enterprises (SMEs) and large companies. The framework was tested in a survey applied to 324 top managers and senior executives. Findings reveal a positive effect of organizational ambidexterity on co-creation, with the outcome being significantly higher in large companies than in SMEs. Moreover, the effect of organizational ambidexterity on performance is mediated by co-creation.

中文翻译：

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从组织双元性到组织绩效：价值共创的中介作用

通过整合营销领域的管理文献，本研究借鉴了双元性理论以及营销共创和服务主导（SD）逻辑，开发了一个研究框架，建立了组织双元性和组织共创对组织绩效的影响。它还进一步比较了中小型企业（SME）和大公司的组织二元性对组织共创的影响。该框架在一项针对 324 名高层管理人员和高级管理人员的调查中进行了测试。研究结果表明，组织二元性对共同创造具有积极影响，大公司的结果明显高于中小企业。此外，组织二元性对绩效的影响是通过共同创造来调节的。