Purpose

This study aims to examine the effect of several factors on Muslims' intentions to invest in the Hajj fund Sukuk, Jordan. The study's hypothesis and model were derived from previous studies.

Design/methodology/approach

The present study was undertaken based on a self-administered questionnaire of 356 Jordanians who are Muslims and non-investors in Hajj Fund Sukuk. The sample was selected using a purposive sampling method. The data were analyzed using Smart-PLS version 4.

Findings

The results indicated that social influence, knowledge, religion and return on investment significantly affect the purchase intention of Jordanian Muslims to invest in Hajj Fund Sukuk.

Research limitations/implications

There are some limitations to this study. First, the study was done in Jordan; thus, additional research might be conducted in other parts of the Islamic world to learn more about the perception of investing in Islamic Sukuk, particularly Hajj Sukuk. Second, while the present study used a quantitative research technique to achieve its purpose, it would be advantageous if the researchers used more qualitative techniques, such as interviews or focus groups, in the future to explore additional factors that may impact Muslims' intent to invest in Hajj Fund Sukuk.

Practical implications

The findings of the current study could help practitioners in the Islamic sukuk industry by identifying the key factors that encourage Muslims to invest in Hajj sukuk. They may use the results of this study in the formulation of marketing policies and the development of marketing strategies to persuade more investors to invest their money in these sukuk.

Originality/value

To the best of the author’s knowledge, this is the first study carried out to better understand the main factors that may influence Muslims to invest in Hajj Sukuk in the Jordanian context. Hence, this study contributes to increasing the body of knowledge in the area of Islamic marketing in general and in the field of Islamic sukuk investment specifically.

中文翻译：

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约旦营销清真投资：穆斯林投资朝觐基金伊斯兰债券的行为意向调查

目的

本研究旨在探讨几个因素对穆斯林投资约旦朝觐基金伊斯兰债券意向的影响。该研究的假设和模型源自之前的研究。

设计/方法论/途径

本研究是根据 356 名约旦穆斯林和朝觐基金伊斯兰债券非投资者的自填问卷进行的。样本是采用有目的的抽样方法选择的。使用 Smart-PLS 第 4 版对数据进行分析。

发现

结果表明，社会影响、知识、宗教和投资回报显着影响约旦穆斯林投资朝觐基金伊斯兰债券的购买意愿。

研究局限性/影响

这项研究有一些局限性。首先，这项研究是在约旦进行的；因此，可以在伊斯兰世界的其他地区进行更多研究，以更多地了解投资伊斯兰伊斯兰债券，特别是朝觐伊斯兰债券的看法。其次，虽然本研究使用定量研究技术来实现其目的，但如果研究人员将来使用更多定性技术（例如访谈或焦点小组）来探索可能影响穆斯林投资意向的其他因素，那将是有利的朝觐基金伊斯兰债券。

实际影响

目前的研究结果可以通过确定鼓励穆斯林投资朝觐伊斯兰债券的关键因素来帮助伊斯兰伊斯兰债券行业的从业者。他们可以利用这项研究的结果来制定营销政策和制定营销策略，以说服更多投资者将资金投资于这些伊斯兰债券。

原创性/价值

据作者所知，这是为更好地了解可能影响穆斯林在约旦投资朝觐伊斯兰债券的主要因素而进行的第一项研究。因此，这项研究有助于增加伊斯兰营销领域的知识体系，特别是伊斯兰伊斯兰债券投资领域的知识体系。