This research observes the relationship between industry 4.0 technologies (i.e., Internet of Things or IoT, machine learning, blockchain technology, and big data) and supply chain performance (SCP) with the mediating role of technological intensity in manufacturing firms using a resource-based view (RBV). Marketing strategy alignment is used as a moderator between technological intensity and SCP. The PLS-SEM is used, and 340 responses are used for the final analysis, collected using a simple random sampling technique. Multiple regressions were used to test hypotheses. IoT, blockchain technology, and technological intensity improve SCP. In contrast, machine learning and big data do not directly influence SCP. IoT, machine learning, big data, and blockchain technology significantly determine technological intensity. Besides, technological intensity significantly mediates industry 4.0 technologies and SCP. Finally, marketing strategy alignment strengthens the relationship between technological intensity and SCP. This research recommends that management implement industry 4.0 technologies, technological intensity, and marketing strategy alignment to improve SCP. This initial research examines industry 4.0 technologies, technological intensity, and marketing strategy alignment influence on SCP by using RBV.

本研究观察了工业 4.0 技术（即物联网或物联网、机器学习、区块链技术和大数据）与供应链绩效 (SCP) 之间的关系，以及技术强度在使用基于资源的制造企业中的中介作用。视图（RBV）。营销策略一致性被用作技术强度和 SCP 之间的调节因素。使用 PLS-SEM，并使用简单的随机抽样技术收集 340 个响应进行最终分析。使用多元回归来检验假设。物联网、区块链技术和技术强度提高了 SCP。相比之下，机器学习和大数据并不直接影响SCP。物联网、机器学习、大数据和区块链技术在很大程度上决定了技术强度。此外，技术强度显着介导工业4.0技术和SCP。最后，营销策略的调整加强了技术强度和 SCP 之间的关系。本研究建议管理层实施工业 4.0 技术、技术强度和营销策略调整，以改善 SCP。这项初步研究使用 RBV 考察了工业 4.0 技术、技术强度和营销策略调整对 SCP 的影响。