Abstract

Food delivery platforms increase their revenue by charging the restaurants a commission fee for using their service. This study aims to understand the restaurant’s behaviour when they face competition from other restaurants while in a contract with the food delivery platform. We compare the behaviour of the restaurant when they face no competition to their behaviour when there is competition. Specifically, we analyse the impact of competition on the commission rate and the marketing level. Both the online and offline demand for the restaurant is considered to be stochastic. We find that the platform benefits when the restaurants compete. Our study suggests the platform to decide the required marketing index for the restaurant based on their unserved online demand and commission fee, and the restaurants to fix the commission rate based on their unserved offline demand and the marketing index required to meet their capacity.

中文翻译：

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在食品配送平台上签约和竞争

摘要

食品配送平台通过向使用其服务的餐厅收取佣金来增加收入。本研究旨在了解餐厅在与外卖平台签订合同时面临其他餐厅竞争时的行为。我们将餐厅在没有竞争时的行为与有竞争时的行为进行比较。具体来说，我们分析了竞争对佣金率和营销水平的影响。餐厅的线上和线下需求都被认为是随机的。我们发现，当餐厅竞争时，平台会受益。我们的研究建议平台根据其未满足的在线需求和佣金费用来决定餐厅所需的营销指数，而餐厅则根据其未满足的线下需求和满足其容量所需的营销指数来确定佣金率。