We explore the intersection between the lean startup methodology and research on business models. We note that both perspectives are anchored on a systematic approach to needs discovery and highlight the importance of value creation (vs. value appropriation). However, while the lean startup is centered on creating value for customers through discovery of product-market fit, research on business models concerns value creation for all stakeholders through establishing product-market-business model fit. We also discuss how the lean startup method informs research on business models and vice versa. We observe that the promise of applying lean startup to business models lies in probing the viability of new business models with an efficient and effective process. We find that business model research, in turn, can contribute to the lean startup methodology by (a) suggesting extensions to the method that derive from the holistic, system-level nature of the business model construct and (b) highlighting a range of specific experimental subprocesses, refinements, and tools that could be applied to refine the customer needs discovery process.

中文翻译：

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商业模式和精益创业

我们探索精益创业方法论和商业模式研究之间的交叉点。我们注意到，这两种观点都立足于需求发现的系统方法，并强调价值创造（相对于价值挪用）的重要性。然而，精益创业的重点是通过发现产品与市场的契合度为客户创造价值，而商业模式的研究则关注通过建立产品与市场的契合度为所有利益相关者创造价值。我们还讨论了精益创业方法如何为商业模式研究提供信息，反之亦然。我们观察到，将精益创业应用于商业模式的希望在于通过高效且有效的流程探索新商业模式的可行性。我们发现，商业模式研究反过来可以通过以下方式为精益创业方法做出贡献：（a）建议对源自商业模式构造的整体、系统级性质的方法进行扩展，以及（b）强调一系列具体的方法。可用于完善客户需求发现流程的实验性子流程、改进和工具。