Drawing on achievement-goal theory and the theory of planned behavior, this study examined gamification achievements’ (i.e., perceived task complexity and achievement motives) impact on hotel guests’ energy-saving attitudinal outcomes and revisit intentions. 437 data were analyzed employing structural equation modeling and multigroup analysis. Results indicated that task complexity negatively influenced attitudes and perceived behavioral control but positively impacted subjective norms toward the energy-saving game. Achievement motives positively influenced all three TPB indicators (i.e., attitudes, subjective norms, and perceived behavioral control toward the energy-saving game). Attitudes and subjective norms, in turn, positively enhanced hotel revisit intentions, while perceived behavioral control reduced hotel revisit intentions. Further, green hotel experiences moderated the relationships between achievement motives and three TPB indicators (i.e., attitudes, subjective norms, and perceived behavioral control toward the energy-saving game). Findings provide ample theoretical contributions and suggest hotel practitioners use achievement-based energy-saving gamification to promote hotel revisit intentions.

中文翻译：

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当绿色遇见游戏化：酒店重游意图的成功组合

本研究借鉴成就目标理论和计划行为理论，考察了游戏化成就（即感知任务复杂性和成就动机）对酒店客人节能态度结果和重游意图的影响。采用结构方程模型和多组分析对 437 个数据进行了分析。结果表明，任务复杂性对态度和感知行为控制产生负面影响，但对节能游戏的主观规范产生积极影响。成就动机对所有三个TPB指标（即态度、主观规范和对节能游戏的感知行为控制）产生积极影响。反过来，态度和主观规范会积极增强酒店重游意图，而感知行为控制会降低酒店重游意图。此外，绿色酒店体验调节了成就动机和三个TPB指标（即态度、主观规范和对节能游戏的感知行为控制）之间的关系。研究结果提供了充足的理论贡献，并建议酒店从业者使用基于成就的节能游戏化来促进酒店重游意愿。