Populist leadership has gained global traction in recent years, often emerging as a voice for the people against established institutions and elites while championing traditional values. However, the repercussions for the business environment remain elusive. This study examines the impact of populist policies on businesses, with a specific focus on the responses of large companies. We analyze two decades of the Brazilian political landscape to identify controversies surrounding populism's rhetoric and its real‐world effects on people's lives and business practices. Through this case study, we introduce a framework that explores the interplay between populism's influence and public policies, shaping market dynamics. In response, companies strategically adapt to maintain their competitiveness. This study, set in the Brazilian context, provides valuable insights and lessons for international businesses operating in politically diverse and dynamic economies.

中文翻译：

---

民粹主义压力、公共政策和坚定的战略选择：巴西的案例

近年来，民粹主义领导力在全球范围内受到关注，往往成为人民反对既定机构和精英的声音，同时捍卫传统价值观。然而，其对商业环境的影响仍然难以捉摸。本研究探讨了民粹主义政策对企业的影响，特别关注大公司的反应。我们分析了巴西二十年的政治格局，以确定围绕民粹主义言论及其对人们生活和商业实践的现实影响的争议。通过这个案例研究，我们介绍了一个框架，探讨民粹主义的影响力与公共政策之间的相互作用，从而塑造市场动态。作为回应，公司进行战略调整以保持竞争力。这项以巴西为背景的研究为在政治多元化和充满活力的经济体中运营的国际企业提供了宝贵的见解和经验教训。