The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.

中文翻译：

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社交媒体经理的绩效：工作环境的影响

社交媒体的持续增长正在导致组织制定的业务战略发生重大变化。本研究使用结构方程建模方法，分析工作环境如何影响社交媒体管理者在工作中的蓬勃发展和任务绩效。所提出的模型通过来自旅游行业 190 家公司的 190 名社交媒体经理和 190 名主管进行了测试。研究结果强调了正确设计和实施社交媒体营销规划以及高层管理人员支持对于提高工作繁荣和社交媒体经理绩效的重要性。这项研究通过研究工作环境如何以及何时影响社交媒体管理者的态度和绩效，为社交媒体文献做出了贡献，而社交媒体管理者的作用对于组织绩效至关重要。同时，它扩展了关于繁荣的文献，因为关于背景因素对繁荣的影响的知识仍然有限。研究结果还表明，管理者可以用其他资源来弥补某些背景或个人资源的缺乏，从而深入了解工作环境何时更有利于塑造员工的积极态度和行为。