This special issue of the Journal of Consumer Behaviour engages in a scholarly debate on the association between environmental values and sustainable consumption using 16 studies that examine a range of exciting phenomena relevant to the debate. The special issue provides insights into three key areas of scholarly conversations in the field of study. First, it provides recent accounts of the literature on the role of environmental values in sustainable consumption. Given that the association between the two areas has been widely debated for decades, adding novel insights into the phenomenon in the context of recent environmental issues significantly contributes to the field of study. It should be noted that the novel insights cover several mediating and moderating factors of the association, which add new research directions to the field of study. Second, the special issue examines the recent discourse on environmental values considering the more specific behaviours (collaborative consumption, disposal behaviour, consumer engagement in circular economy) that are related to sustainable consumption. This discourse provides insight into environmentally conscious marketing practitioners. Third, the special issue highlights diverse consumer perspectives on sustainable consumption, especially those from diverse consumer generations, both local and international consumers. They inform global initiatives such as the UN sustainable development goals. Overall, engaging in a collective dialogue to understand recent developments in the field of study, the special issue informs environmental policies and fosters sustainable consumption and marketing practices that tackle climate change‐related environmental and social issues.

中文翻译：

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环境价值和可持续消费

本期《消费者行为杂志》特刊通过 16 项研究对环境价值与可持续消费之间的关联进行了学术辩论，这些研究考察了一系列与辩论相关的令人兴奋的现象。该特刊提供了对研究领域学术对话的三个关键领域的见解。首先，它提供了关于环境价值在可持续消费中的作用的最新文献。鉴于这两个领域之间的关联几十年来一直受到广泛争论，在最近的环境问题背景下对这一现象添加新的见解将对该领域的研究做出重大贡献。值得注意的是，新颖的见解涵盖了关联的多个中介和调节因素，这为该研究领域增加了新的研究方向。其次，本期特刊审视了最近关于环境价值的讨论，考虑了与可持续消费相关的更具体的行为（协作消费、处置行为、消费者参与循环经济）。本演讲提供了对具有环保意识的营销从业者的见解。第三，特刊强调了消费者对可持续消费的不同看法，特别是来自不同消费者世代（包括本地和国际消费者）的观点。它们为联合国可持续发展目标等全球倡议提供信息。总体而言，该特刊通过集体对话来了解研究领域的最新发展，为环境政策提供信息，并促进可持续消费和营销实践，以解决与气候变化相关的环境和社会问题。