This study sought to investigate the impact of the COVID-19 crisis on the online reviewing behavior of individuals with narcissistic traits. We conducted a textual analysis of online reviews submitted to TripAdvisor.com for hotels in New York City, covering the period from August 1, 2019, to July 31, 2022. This time frame allowed us to examine the phases before the COVID-19 crisis, during the early stages of the pandemic, and in the later stages of the crisis. We observed that the negative correlation between narcissism and review ratings was less evident during the initial phase of the COVID-19 crisis but became more pronounced as the crisis progressed. Conversely, the positive correlation between narcissism and the perceived helpfulness of reviews was stronger in the early stages of the COVID-19 crisis compared with the later stages. This suggests that the behavior of posting online reviews may serve as a form of social support mechanism, particularly utilized by narcissistic individuals to address their vulnerabilities, which was more apparent during the early phase of the COVID-19 crisis. These findings open new avenues for research and have practical implications for professionals in the hospitality, tourism, and service industries, especially in understanding consumer behavior during crisis periods.

中文翻译：

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危机和在线酒店评论的时间维度：大流行期间自恋者的社会支持视角

本研究旨在调查 COVID-19 危机对具有自恋特征的个体在线评论行为的影响。我们对提交给 TripAdvisor.com 的纽约市酒店在线评论进行了文本分析，时间范围为 2019 年 8 月 1 日至 2022 年 7 月 31 日。这个时间范围使我们能够检查 COVID-19 危机之前的各个阶段，在大流行的早期阶段，以及在危机的后期阶段。我们观察到，自恋与评论评级之间的负相关性在 COVID-19 危机的初始阶段不太明显，但随着危机的进展变得更加明显。相反，与后期相比，在 COVID-19 危机的早期阶段，自恋与评论的感知有用性之间的正相关性更强。这表明，发布在线评论的行为可能是一种社会支持机制，特别是自恋者利用这种机制来解决自己的脆弱性，这一点在 COVID-19 危机的早期阶段更为明显。这些发现开辟了新的研究途径，并对酒店、旅游和服务行业的专业人士具有实际意义，特别是在了解危机时期的消费者行为方面。