Purpose

Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive purchase behaviour.

Design/methodology/approach

The study is a systematic literature review, which includes literature search from two prominent databases. This article consolidates the results of 60 relevant research papers, and thematic analysis is performed on various website-related aspects classified into five research topics.

Findings

The different website qualities have been classified into broad themes and their role in online impulse buying has been explored. The antecedents, moderators, mediators, and outcomes are portrayed in an integrated research framework. Possible research gaps have been identified, and a future research agenda has been proposed, representing potential research areas.

Research limitations/implications

As we have included only studies published in the English language, this review may be limited by language bias. Relevant research published in other languages might have been excluded.

Practical implications

This literature review may provide management insights to marketers and practitioners managing online retail websites. To sustain an online business in the long term, it is critical for online retailers to have a thorough understanding of all conceivable website stimuli and develop them in a way that compels consumers to make impulsive purchases.

Originality/value

This study represents an original contribution to the realm of systematic literature reviews. To the best of our knowledge, this is the first SLR that elaborately delineates the influence of website-related factors on online impulse buying behaviour.

中文翻译：

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网站质量对在线冲动购买行为的影响：文献的系统回顾

目的

在线冲动购买呈指数级增长，而网站相关因素在这一现象中发挥了重要作用。这项研究提供了一个全面的综合框架，涵盖了影响冲动购买行为的各种与网站相关的因素。

设计/方法论/途径

该研究是一项系统的文献综述，其中包括对两个著名数据库的文献检索。本文整合了60篇相关研究论文的成果，对与网站相关的各个方面进行了主题分析，分为五个研究主题。

发现

不同的网站质量已被分为广泛的主题，并探讨了它们在在线冲动购买中的作用。前因、调节因素、中介因素和结果均在综合研究框架中描述。已经确定了可能的研究差距，并提出了未来的研究议程，代表了潜在的研究领域。

研究局限性/影响

由于我们仅纳入以英语发表的研究，因此本次审查可能会受到语言偏见的限制。以其他语言发表的相关研究可能被排除在外。

实际影响

该文献综述可以为管理在线零售网站的营销人员和从业者提供管理见解。为了长期维持在线业务，在线零售商必须全面了解所有可能的网站刺激因素，并以迫使消费者冲动购买的方式开发它们。

原创性/价值

这项研究代表了对系统文献综述领域的原创贡献。据我们所知，这是第一个详细描述网站相关因素对在线冲动购买行为影响的 SLR。