Linguistic relativity (linguistic patterns influence perception and cognition) is crucial for marketing communication effectiveness. The argument is that linguistic relativity enablers in marketing communication may assist marketers, communicators, and creators achieve the desired “effectiveness” more successfully. Based on this premise, prior research in consumer studies has examined language's mediation role in consumer perception and cognition. However, the question of identifying these enablers and the plausible existence of any structural relationship among them persists. This article, therefore, seeks to examine the identification and interrelationship of linguistic relativity enablers in the context of social marketing communication. We examine the query through in‐depth interviews with specific respondents with a strong and influential relationship with the subject. This study presents the analysis conducted through Fuzzy‐ISM and Fuzzy‐MICMAC and presents relative findings by providing a structure with the potential to be used in longitudinal studies.

中文翻译：

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语言与思想：社会营销传播中的语言相对论

语言相对论（语言模式影响感知和认知）对于营销传播的有效性至关重要。争论的焦点是，营销传播中的语言相对论推动因素可以帮助营销人员、传播者和创作者更成功地实现所需的“有效性”。基于这个前提，消费者研究的先前研究考察了语言在消费者感知和认知中的中介作用。然而，识别这些推动因素以及它们之间是否存在任何结构性关系的问题仍然存在。因此，本文旨在研究社会营销传播背景下语言相对性推动因素的识别和相互关系。我们通过对与该主题有牢固且有影响力的关系的特定受访者进行深入访谈来检查该问题。本研究介绍了通过 Fuzzy-ISM 和 Fuzzy-MICMAC 进行的分析，并通过提供可用于纵向研究的结构来呈现相关发现。