Pro‐environmental behavior plays a pivotal role in mitigating adverse environmental conditions like climate change and greenhouse gas emissions. Therefore, the current study aims to demonstrate the evolution of pro‐environmental behavior research and determine the emerging areas of this research field. This study employs a bibliometric approach encompassing temporal, co‐word, citation, and bibliographic coupling analyses using SciMAT and VOS Viewer to analyze 1824 articles extracted from Scopus, spanning the period from 1993 to 2022. The findings of bibliometric analysis reveal that (i) After the introduction of sustainable development goals, the research on pro‐environmental behavior has considerably evolved and gained enormous diversity, (ii) the predominant research themes include ecotourism, sustainable consumption behavior, and corporate social responsibility, (iii) green behavior and green marketing are the two significant emerging research areas. This study would facilitate research practitioners and academicians in comprehending evolving trends and identifying avenues for future research.

中文翻译：

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使用文献计量分析研究三十年来环保行为研究的演变

环保行为在缓解气候变化和温室气体排放等不利环境条件方面发挥着关键作用。因此，本研究旨在展示亲环境行为研究的演变并确定该研究领域的新兴领域。本研究采用文献计量方法，包括时间、共词、引文和书目耦合分析，使用 SciMAT 和 VOS Viewer 分析从 Scopus 中提取的 1824 篇文章，时间跨度为 1993 年至 2022 年。文献计量分析的结果表明：(i)引入可持续发展目标后，环保行为的研究有了长足的发展并获得了巨大的多样性，（ii）主要研究主题包括生态旅游、可持续消费行为和企业社会责任，（iii）绿色行为和绿色营销是两个重要的新兴研究领域。这项研究将有助于研究从业者和院士理解不断发展的趋势并确定未来研究的途径。