Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study,Journal of Travel & Tourism Marketing

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Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study
Journal of Travel & Tourism Marketing ( IF 8.178 ) Pub Date : 2024-04-01 , DOI: 10.1080/10548408.2023.2293022
Umair Akram ₁ , Rambabu Lavuri ₂ , Muhammad Bilal ₃ , Irfan Hameed ₄ , Jaemun Byun ₅

Affiliation

This study explores the impact of green marketing tools (green advertising and eco-labelling) and green motives on green purchase intention, subsequently enhancing green satisfaction and WOM, with ...

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