Motivated by the indisputable relevance of comprehensively understanding and portraying multiple facets of ongoing conversations on electric vehicles (EVs), we employ critical discourse analysis (CDA) to go beyond the how and why of these discussions and fathom the complex interplays and subtleties. Operationally, we inductively analyze 718 popular media articles published from 2020 through 2023 to distill four cumulative dimensions of the discourse on EVs: industry‐level enabling cues for EV adoption, economy‐level motivations and motivators, impediments to diffusion, and harbingers of change. These four dimensions are further unpacked into 16 themes to provide a more granular interpretation of media discourse on EVs. We provide an exhaustive perspective, navigating several macro and micro aspects to offer tangible theoretical and practical outcomes. In addition to creating a comprehensive point of reference for future research, the study offers substantial inputs for driving the policy agenda in terms of subsidies, start‐ups, and buy‐side barriers.

中文翻译：

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电动汽车产业政策刺激：主流媒体话语分析

出于全面理解和描述有关电动汽车 (EV) 的持续对话的多个方面的无可争议的相关性，我们采用批判性话语分析 (CDA) 来超越这些讨论的方式和原因，并理解其中复杂的相互作用和微妙之处。在操作上，我们归纳分析了 2020 年至 2023 年发表的 718 篇流行媒体文章，提炼出有关电动汽车的话语的四个累积维度：电动汽车采用的行业层面的促成线索、经济层面的动机和激励因素、扩散的障碍以及变革的预兆。这四个维度进一步分解为 16 个主题，以便更细致地解读媒体对电动汽车的讨论。我们提供详尽的视角，探讨多个宏观和微观方面，以提供切实的理论和实践成果。除了为未来研究提供全面的参考点外，该研究还为推动补贴、初创企业和买方壁垒方面的政策议程提供了大量投入。