While companies are increasingly investing in social media to foster innovation and outperform their competition, it is still unclear how social media may successfully drive corporate innovation in...

中文翻译：

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社交媒体用于服务创新：弹性视角

尽管企业越来越多地投资社交媒体以促进创新并超越竞争对手，但目前尚不清楚社交媒体如何成功推动企业创新……