Analysis of the interactions among core stakeholders of the Olympic media ecosystem: conditions for a value creation proposition of the Olympic Virtual Series,Journal of Media Business Studies

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Analysis of the interactions among core stakeholders of the Olympic media ecosystem: conditions for a value creation proposition of the Olympic Virtual Series
Journal of Media Business Studies Pub Date : 2024-04-01 , DOI: 10.1080/16522354.2024.2335710
Florian Lefebvre ₁ , Nicolas Besombes ₂ , Nicolas Chanavat ₃

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One of the most visible examples of the disruptive nature of esports can be seen through its inclusion in the modern Olympic Games. Despite substantial initiatives deployed over the past ten years ...

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